New data from the UK’s leading fundraising platform, JustGiving, has revealed the areas across the country which have given the most to charity and good causes in 2023 so far.

Norwich tops the list as the most generous area in the UK, with one in five of the city’s residents donating to a charitable cause through JustGiving.

Bristol, which was crowned the most generous UK city last year has slipped to number two, closely followed by Reading. Meanwhile, Cambridge residents are in fourth place, followed by Manchester and Nottingham.

The list ranks the most generous areas of the UK based on what percentage of the area’s population has donated to a charity or good cause on JustGiving between January and October 2023.

Top 10 most giving areas in the UK

1. Norwich
Knocking Bristol off the leader board for most generous area in the UK is Norwich, with one in five (22.3%) of the city’s 126,000 residents donating to charitable causes through JustGiving.

2. Bristol 
Moving from first to second this year, is the city of Bristol, with 19.5% of its over 399,000 population donating on JustGiving in 2023.

3. Reading
In third is Reading with 19.2% of the area’s 142,000 residents donating to a charitable cause via JustGiving in 2023.

4. Cambridge
With a population just over 116,000, Cambridge came in fourth as one of the UK’s most generous areas with 18.7% of residents having donated to a charitable cause via JustGiving in 2023.

5. Manchester
Taking the lead for the north of Engand and in at fifth in the UK, is Manchester, with 16.8% of its over 430,000 residents having donated to a charitable cause on JustGiving in the 2023.

6. Nottingham
The city of Nottingham has come in sixth place with 16.6% of its 283,000 residents having donated to a charitable cause on JustGiving in 2023.

7. Preston
In tenth place is Preston, with 16.2% of its over 134,000 residents having donated to a charitable cause on JustGiving in 2023.

8. Cheltenham
In at seventh place is Cheltenham with 15.6% of the towns over 100,000 residents having donated to a charitable cause on JustGiving in 2023.

9. York
Next is the city of York with 14.9% of its over 175,000 residents having donated to a charitable cause on JustGiving in 2023.

10. Glasgow
In at tenth for the UK, taking the top spot for Scotland and with the largest population on the list, is Glasgow, with 14.6% of its 616,000 residents having donated to a charitable cause via JustGiving in 2023.

“JustGiving Unveils Top 10 Most Generous Areas in the UK; Birmingham, UK’s Second Largest City, Excluded from the List”

Pascale Harvie, President and General Manager of JustGiving, said: “The sheer generosity of people across the country never ceases to amaze me, particularly at a time when so many people are struggling financially themselves.

“We’ve seen more than 17 million donations to over 20,000 charities across the world so far this year, which is two million more than last year, over the same time period.

“To every single person who has donated, on behalf of all the charities who partner with us, thank you.”