Birmingham City Council in partnership with health and voluntary organisations, are launching campaign in February to help persuade people to swap sugar-laden fizzy drinks for healthier alternatives.
Birmingham City Council in partnership with health and voluntary organisations, are launching a month-long campaign in February to help persuade local people to swap sugar-laden fizzy drinks for healthier alternatives, like water.
The campaign will see activities throughout the month – with games, puzzles, videos and social media posts – aimed at getting people to switch from fizzy drinks. They can take the pledge as an individual, or as part of a school, workplace, or local community – and get on board to ‘phase out the fizz.’
Cutting out fizzy drinks can drastically reduce your sugar intake and is an easy way to improve your health in later life – reducing tooth decay, obesity and even diabetes.
Councillor Mariam Khan – Birmingham City Council’s Cabinet Member for Health and Social Care said:
“You may think you’re protecting your teeth by brushing at least twice a day, but drinking sugary drinks can reverse those benefits, significantly damage your teeth, and add to health problems in later life. A can of soda contains six or more teaspoons of sugar!
“Although many may think Fizz Free February campaign is mainly targeted at children and young people, it’s just as important for adults, especially those of us who live on ‘grab and go’ meals or snacks where that unhealthy fizz is damaging teeth and waistlines.”
So, why not take the pledge in February and cut out those fizzy drinks.