For the first time, drivers will be joined by their cars on stage at Autosport International at the NEC.
Europe’s Largest Motorsport Show returns for an action-packed spectacle of unmissable cars and stars between Thursday 11th and Sunday 14th January 2024.
The all-new revamped main stage will allow the cars to be driven on stage for the first time, showcasing the bellowing engine notes that will echo between the walls of Birmingham’s National Exhibition Centre (NEC).
The main stage will feature an array of cars and top personalities from F1 drivers, Le Mans winners and grassroots motorsport.
Leading the lineup at this year’s show, legend of the F1 paddock and Haas F1 team principal Guenther Steiner will speak live on Saturday, giving his takes on the 2023 F1 season, Haas’ chances in 2024 and the secrets of running an F1 team.
To commemorate the 30th anniversary of Ayrton Senna’s death, David Brabham and Damon Hill will pay tribute to the Brazilian icon. Hosted by Sky Sports’ David Croft, Brabham and Hill will share stories about Senna’s impact and legacy while taking questions from the audience. Joining the icons of motorsport on stage, McLaren’s aptly named Senna hypercar, the fastest track-focused road car it has ever produced.
Britain’s most recent Le Mans winner James Calado will be accompanied by his Ferrari 499P on Saturday. Calado hit a new career pinnacle with an outstanding overall victory at the prestigious 24 Hours of Le Mans in June.
Also on the main stage is the Porsche 963 of Hertz Team JOTA, which competed in the FIA World Endurance Championship this season. Team owner Sam Hignett will join the car on stage and give an exclusive insight into their first season in the hypercar category and the team’s ambitions for 2024.
Completing a phenomenal selection of WEC content, Vector Sport’s Gary Holland will be on stage conducting a Q&A as the team looks to enter WEC and the 24 hours of Le Mans with their all-new Isotta Fraschini Tipo 6 Competizione hypercar.
Leading the proceedings are an esteemed group of hosts. The voice of modern F1 around the world, David Croft, Natalie Pinkham and Paul O’Neill will be front and centre on the stage guiding a stellar lineup of motorsport.
On Saturday and Sunday, the main stage will feature a mixture of motorsport talent: The stars of the BTCC, TCR UK Drivers, NASCAR Whelen Euro Series, OMG British Superbike Championship, British Rally Championship and much more.
They will be joined by the crowning of the 2024 Autosport BRDC Award winner. Former recipients include Formula 1 drivers David Coulthard, Jenson Button, George Russell and Lando Norris. The winner of the highly coveted award will be on stage to talk about their career so far, the Formula 1 test and their next steps on the road to F1.
The motorsport and automotive industry is set to shine a light on innovation at Birmingham’s NEC between the 11th and 12th January for the annual Autosport International Business Forum.
The two-day conference will welcome some of the industry’s most exciting and innovative thought leaders to talk about everything from engineering and future mobility, to opportunities for people from all backgrounds to pursue a career in business and STEM.
Leading the conversation will be former head of strategy at Aston Martin F1 and Sky Sports analyst Bernie Collins, whose wealth of experience has inspired the next generation of engineers. She will host many of the panel discussions.
Confirmed names include IMSA engineer Bill Pearson, Martin Popilka from P1 Fuels, and Richard Frith, Head of Vehicle Performance at Alpine F1 Team.
Meanwhile, representatives from Extreme E will discuss the future of motorsport and what other series and engineering firms can learn from the all-electric series.
Admission to the Forum is included with any trade day ticket to Autosport International. Tickets are on sale now, which can be purchased here.
“The lineup this year is the best and most diverse we have ever seen” – Ben Whibley, Autosport International events director
Ben Whibley, Autosport International events director, talks about the 2024 Business Forum: “We’re very excited to host the relaunched Business Forum at Autosport International. As a key area of Europe’s leading motorsport show, we’re going to be showcasing some of the breakthrough projects that will shape motorsport and the wider world for decades to come. The lineup this year is the best and most diverse we have ever seen, and we look forward to sharing more updates in the weeks leading up to the show.”